With over 20 years of experience in network marketing, real estate, finance and fintech, Simo El Andaloussi is a visionary entrepreneur and investor who creates wealth and impact across multiple industries and markets. 

He is the Founder and CEO of Lotus Capital, a Quantitative Trading Firm based in Morocco, that leverages algorithmic strategies to invest in international securities and achieve above-market returns.

Simo’s success is driven by his passion for innovation, his keen eye for opportunities, and his ability to build and lead high-performing teams. He has raised capital for deals valued in the hundreds of millions, co-founded a groundbreaking digital bank for SMEs in the Mediterranean region, and established a sales network that spanned 14 countries.

He is constantly seeking new challenges and learning new skills that enhance his value proposition and domain expertise. He believes that true success is rooted in an unyielding passion for achieving greatness and leaving a lasting impact.